A Closer Look at New Balance: Made in the USA

The Origins of New Balance

Founded in 1906 in Boston, Massachusetts, New Balance started as the New Balance Arch Support Company. The founder, William J. Riley, initially focused on producing arch supports and other accessories designed to improve shoe fit. The company was driven by the idea of creating products that provided greater comfort and better performance for people who had to stand or walk for long hours. I have a high arch and I wore my New Balance sneakers to walk along the Hudson River Waterfront Walkway in Hoboken, NJ. They were a comfortable must-have for all of the walking I did in NJ and New York City!

Made in the USA: A Commitment to Quality

New Balance is one of the few major shoe manufacturers that still produce footwear in the USA. Over the years, the company has maintained its commitment to local manufacturing, with a significant portion of its products being made in U.S. factories. This commitment to domestic production not only ensures high-quality standards but also supports the local economy and provides jobs within the community.

Locations and Workforce

New Balance currently operates five factories in the USA: two in Massachusetts (Boston and Lawrence) and three in Maine (Norridgewock, Skowhegan, and Norway). These facilities are essential for the company to maintain its made-in-the-USA label and continue delivering high-quality products. The company employs around 7,000 people worldwide, with a significant number based in the United States. These employees are integral to New Balance's success, working in various roles from manufacturing and design to marketing and sales.

The Future of New Balance

As New Balance continues to grow and evolve, it remains committed to its heritage of quality craftsmanship and innovation. By staying true to its roots and focusing on local production, the company aims to set an example for others in the industry. Whether you are a casual walker or an avid runner, New Balance's dedication to excellence ensures you have access to some of the best footwear available, proudly made in the USA.

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